Installing the Facebook Pixel on Your Site

If you’re selling your courses on Facebook using Facebook ads, you need to be using a Facebook pixel along with them. A Facebook pixel is a string of code that you place on every page of your site so that you can track conversions and collect data on your site visitors. This, in turn, allows you to optimize your Facebook ads by understanding how they’re performing, retarget existing leads, and sell better to your community. Basically, it allows you to make your advertising even more effective, resulting in a better return on your investment. Without it, you’re throwing money at a problem with no idea of whether it’s working or not.

If you’re not a web developer, this can seem like a complicated endeavor to undertake, but don’t worry! We’ve made implementing the Facebook pixel onto your Zippy Courses site so simple that you literally have no reason not to install it.

Installing your Facebook Pixel

First, click the Settings tab of your admin navigation menu. This will bring you to the General Settings page. Scroll down the page to the Conversion Tracking panel, and enter your Facebook Pixel ID.

Note: We will automatically generate the conversion pixel code based on your Pixel ID. You can find your Pixel ID in the Facebook Pixel Manager.

At this point, we’re halfway done (Told you we made it easy!). That is, of course, if you already have a Facebook pixel. If you don’t, click here to create a Facebook pixel. (If you do, skip down to the Tracking Your Sales section).

Creating Your Facebook Pixel

Click the Create a Pixel button, and a pop up window will appear asking you to name your pixel and agree to the Facebook Pixel Terms.

Do so, and click Next. You’ll see a loading bar appear which shows the progress of the pixel creation process. Once it’s complete, you’ll be walked through the installation process. Zippy Courses has made it so easy to use the Facebook pixel, though, that we’ll be skipping most of it.

A pop up window will open asking you how you want to install the pixel. Click Copy and Paste the Code.

This will begin a 3 step process, but we’re only interested in Step 1.2 Copy the entire pixel base code and paste it in the website header.

Locate this panel, and find your Facebook pixel ID (your pixel ID is highlighted in blue, but we’ve highlighted where you can find your pixel ID further in the above screenshot). Write this number down, and return to your Zippy Courses site to enter it into the Facebook Pixel ID field.

Tracking Your Sales

Now that your Facebook pixel is installed on your site, you can track your sales by going to Courses, clicking on the course you wish to track, and clicking the Pricing Plans tab. Go to any active pricing plan you wish to track, click the Conversion Tracking tab, and check off the “Track purchase of this product using your Facebook Pixel” checkbox.

Do this for each pricing plan you want to track, and once you’re done, scroll to the top of the page and click Save.

Great work! You’re now ready to track page views across your site as well as sales of the pricing plans you activated the pixel on. It may take 10-20 minutes for your pixel to register. After that, you can go to https://www.facebook.com/ads/manager/pixel/facebook_pixel to view your pixel activity.

At this point, we suggest running a test purchase to confirm that everything is correctly set up and that you’re good to go when you start making sales. If your test purchase goes through ok, you’re all set to start collecting data on your Facebook marketing and improving your sales!